Improving your SEO is crucial for getting more traffic to your website. Sadly most SEO guides are too technical for new users to get started.
If you are serious about increasing your website traffic, then you need to pay attention to the SEO best practices.
In this guide, we will share the top SEO tips to help you improve your SEO and get more organic traffic.
Introduction
We know the idea of optimizing for WordPress SEO can be intimidating for beginners, especially if you’re not a tech geek.
But don’t worry — it doesn’t have to be complicated. Start here to learn the basics, and then you can start applying them to your own website.
What is SEO?
SEO is an acronym that stands for Search Engine Optimization. It’s a strategy used by website owners to get more traffic by ranking higher in search engines.
Search engine optimization isn’t about tricking Google or gaming the system. It’s simply about creating a website that has optimized code and formatting which makes it easy for search engines to find your website.
Why SEO is important
Search engines are often the biggest source of traffic for most websites.
Google and other search engines use advanced algorithms to understand and rank pages appropriately in search results. However, those algorithms aren’t perfect — they still need your help to understand what your content is about.
If your content isn’t optimized, then search engines won’t know how to rank it. When people search for the topics you write about, your website won’t appear in the search results, and you’ll miss out on all that traffic.
Basics of WordPress SEO
SEO can get technical, but it doesn’t have to be. Just learning a few basic SEO tips to optimize your site can give you a noticeable boost in your website traffic.
You don’t have to be a tech genius to use the techniques below. If you’re already using WordPress, then you’ve got what it takes.
Using SEO Friendly URL Structures in WordPress
SEO friendly URLs contain words that clearly explain the content of the page, and they’re easy to read by both humans and search engines.
Some examples of SEO friendly URLs are:
https://www.wpbeginner.com/how-to-install-wordpress/https://www.wpbeginner.com/common-wordpress-errors-and-how-to-fix-them/
Notice that these URLs are readable and a user can guess what they will see on the page just by looking at the URL text.
So what does a non-SEO friendly URL look like?
https://www.wpbeginner.com/?p=10467http://example.com/archives/123
Notice that these URLs use numbers unrelated to the content, and a user cannot guess what they will find on the page by looking at the URL.
Add XML Sitemaps in WordPress
An XML Sitemap is a specially formatted file that lists every single page on your website. This makes it easy for search engines to find all of your content.
While adding an XML sitemap does not boost your site’s search rankings, it does help search engines find the pages quickly and start ranking them.
If you’re using the AIOSEO plugin, then it will automatically create an XML sitemap for you. To find your sitemap, just go to this URL (don’t forget to replace example.com with your own domain name):
http://example.com/sitemap_index.xml
Add Your Site to Google Search Console
Google Search Console, also known as Webmaster Tools, is a set of tools offered by Google to give website owners a look at how their content is seen by the search engine.
It provides reports and data to help you understand how your pages appear in search results. You also get to see the actual search terms people are using to find your website, how each page appears in the search results, and how often your pages are clicked.
All this information helps you understand what’s working on your site and what’s not. You can then plan your content strategy accordingly.
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