With the introduction of new ad types, advances in custom audience targeting, and an ever-evolving set of rules and regulations, staying on top of Facebook ad options is tough. And you need a mastery of the space to remain competitive.
The Facebook Blueprint certification exams are how you officially gain that mastery.
Becoming Blueprint-certified shows that you have a complete understanding of Facebook advertising, from building a strategy to implementing it and analyzing the results.
Gaining the coveted badge of “Certified Marketer” proves to your employer, your colleagues, and your customers that you’re at the top of your game.
It’s no surprise, then, that getting your Facebook Blueprint certification isn’t easy — it takes time, experience, and hard-earned cash to complete.
But don’t worry, we’re here to guide you! We’ll show you exactly what to do and where to go to earn your certification.
What Is Facebook Blueprint Certification?
Facebook Blueprint certification measures digital advertisers’ proficiency in Facebook, Instagram, and Messenger advertising.
It tests a number of skills, including using Facebook insights to make campaign recommendations and designing an end-to-end Facebook advertising strategy.
There are six core Blueprint exams that cover different aspects of Facebook marketing:
Facebook Certified Digital Marketing Associate
Facebook Certified Marketing Science Professional
Facebook Certified Creative Strategy Professional
Facebook Certified Media Planning Professional
Facebook Certified Media Buying Professional
Facebook Certified Marketing Developer
There are two additional exams you can take once you have completed the Facebook Certified Marketing Developer exam: Facebook Certified Advanced Marketing Developer and Facebook Certified Advertising API Developer. These are the only two exams with a prerequisite.
Each exam costs $150 US and certifies you for one year. The test itself is scored from 300 to 1,000, with a 700 required to pass.
To take any of the exams, simply schedule a proctored test online or visit the closest Pearson VUE Professional testing center.
Though you need to pass only one exam to receive your Facebook Blueprint certification, you will need to take an exam every year to retain your status.
The exams are challenging and require studying and preparation as well as experience on all three platforms. The rigorous conditions and overall difficulty are what give the Facebook Blueprint certification its high status.
The Facebook Blueprint Certification in 2020
Facebook has updated the Blueprint certification process in a few key ways.
Until recently, only the Media Planning, the Media Buying, and the Marketing Developer exams were available. In late 2019 and early 2020 Facebook added three new base-level exams and the two advanced exams for developers.
The new Digital Marketing Associate certificate is valid for two years instead of one.
There is a new Certification Refresh option for the Media Planning and Media Buying certificates. Every other year, you can opt to take a free two-hour refresher course and a 20-question exam instead of retaking the full 105-minute exam.
When you renew your certification for either of the advanced developer exams, your base-level Marketing Developer certification will automatically be extended.
The biggest development in 2020 is the addition of the new exams, giving you and your team new ways to build your marketing knowledge.
0 Comments:
Post a Comment